In today's hyper-competitive world of telecom operators, it seems increasingly difficult to keep the customers loyal; for example, churn rates are as high as 25% - 30% annually. Churn is expensive because it costs much more to re-acquire customers than to maintain them. Therefore there is an increasing need of knowing customer behavior at the first and foremost level, to start any effective customer retention strategy.

The Billing chain (which includes most of the customer critical components) is the storehouse of customer’s behavioral information. Therefore to help understand both static and dynamic profiles of customer and correlating them for insightful information, UshaComm brings its vast experience and skill in billing & customer care technology. With its expertise, UshaComm can help operator design and rapidly develop solutions to analyze its customer segments, usage profiles, product profile, carrying out 80/20 analysis of the offerings and also help correlating various attributes of the customer (like their usage patterns, payment patterns demographics, offerings etc) for getting deeper understanding of their customer’s behavioral pattern.


    

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